I’ve heard some eBay users remark that feedback isn’t all that important, that no one reads that stuff in the first place. Quite the contrary. While newbies and eBay novices will often overlook the feedback for lack of understanding and inexperience, almost ALL veteran buyers will view your feedback before buying your product.

If they see comments such as:

Product not delivered.
This guy is a fraud.
Terrible seller.
Would not trade with again.

then they will never purchase your merchandise. You need to have an outstanding feedback rating brimming with positive comments to really make huge profits on eBay.

Also, you need a feedback rating of 10 or more to list dutch auctions or to feature an auction. The way to ensure quality feedback is simply to deliver a quality product quickly, efficiently, and honestly. If you are looking for a “quick fix” or a “hit and run” scheme then eBay is not the place for you.

You can build a hugely profitable and legitimate online business using internet auctions without defrauding anyone! Not to mention you will sleep better at night.

There will always be a few rogue customers who claim they never received their product or you were too slow to deliver it, or else were unhappy with what they received. We all know that the customer is not always right.

My recommendation for dealing with such problem buyers is simply to offer a 30-day no-questions-asked refund on any physical product that you are selling (services, information, and software excluded for obvious reasons).

If they persist in causing problems, just ignore them. One or two negative feedbacks won’t destroy you - 10 or 20 will.

For a seller A high feedback rating is cruical to your success on eBay. Buyers want to feel safe when they bid on one of your auctions. The more warm fuzzys you can give them the better. The best way of doing that is to show the bidders your feedback. If you have tried cutting and pasting your feedback into your auction listings, then you will know what I mean when I say that it is a huge pain in the butt and takes up huge amounts of time.

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