I’m going to assume you are familiar with all of the basic features and functions of eBay. Before you even entertain thoughts of making a six figure income online, you need to hash out a few basic ideas.

• What do you want to sell and why?
• Who do you want to sell to?
• Will your product appeal to everyone or only to a select niche market?
• Are your potential customers pre-qualified for your product? (We’ll discuss what that means in a later section).
• Where can you obtain your product?
• How popular is your product?
• What is the age-range and income-range of your potential customers?

Start thinking about all of these questions right now. The most important advice I can give you about online marketing in general is to develop a marketing strategy before you even start selling your merchandise. As we go through the eBay Business Guide we will examine each one of the above questions

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