Successful sellers on eBay know how to write an item description (sales pitch) that instantly perks the browser’s interest and then draws them in after a few sentences.

The first part of your eBay sales pitch is the title, which should be catchy and immediately focus a potential customer on your auction. If you get them to click on your auction, then you have won half the battle. I recommend bold-face titles at all times using catch words such as:

HOT ITEM
WOW
RARE
UNIQUE
SUPER DEAL
UNBELIEVABLE
BEST VALUE
BEAUTIFUL
STUNNING GORGEOUS

I also suggest using all caps so that your title stands out above the rest. DO NOT use fancy symbols or other “cheesy” ways to attract attention to your auction. Such tactics immediately turn off most potential customers and make your business look unprofessional and even ridiculous.

A big part of your sales pitch is the picture that you attach to your auction, but you must also provide an enthusiastic and energizing description that makes your potential buyer feel like he/she needs your product.

Before you start writing the sales pitch, refer to the profile of potential customers in your niche market that you should already have compiled.

• What are their likes and dislikes?
• What are they looking for?
• How old are they and what jobs do they generally hold?
• What are their hobbies and interests?
• What makes them tick?

A successful sales pitch appeals to the base interests and self-interest of the customer. When writing a sales pitch, attention to psychology counts more than attention to writing style.

You need to make your item description

APPEAL TO THE TYPE OF CUSTOMER WHO WILL BE VIEWING YOUR AUCTION.

I recommend using some basic HTML coding to enhance the description, but I do NOT suggest giant letters and distracting objects such as blinking, animations, or more “cheesy” items in that regard.

Your potential buyer wants to know what your product will do for him, and does not need a lot of useless distraction. Again, your item description must appeal to the profile of the buyer and promote a feeling of professionalism and trust in your company.

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