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Learn How To You are nearing the end of this tutorial. Read on and continue absorbing the information, then put use it to start your own eBay business. Feedback - It Matters I've heard some eBay users remark that feedback isn't all that important, that no one reads that stuff in the first place. Quite the contrary. While newbies and eBay novices will often overlook the feedback for lack of understanding and inexperience, almost ALL veteran buyers will view your feedback before buying your product. If they see comments such as:
then they will never purchase your merchandise. You need to have an outstanding feedback rating brimming with positive comments to really make huge profits on eBay. Also, you need a feedback rating of 10 or more to list dutch auctions or to feature an auction. The way to ensure quality feedback is simply to deliver a quality product quickly, efficiently, and honestly. If you are looking for a "quick fix" or a "hit and run" scheme then eBay is not the place for you. You can build a hugely profitable and legitimate online business using internet auctions without defrauding anyone! Not to mention you will sleep better at night. There will always be a few rogue customers who claim they never received their product or you were too slow to deliver it, or else were unhappy with what they received. We all know that the customer is not always right. My recommendation for dealing with such problem buyers is simply to offer a 30-day no-questions-asked refund on any physical product that you are selling (services, information, and software excluded for obvious reasons). If they persist in causing problems, just ignore them. One or two negative feedbacks won't destroy you - 10 or 20 will. For a seller A high feedback rating is cruical to your success on eBay. Buyers want to feel safe when they bid on one of your auctions. The more warm fuzzys you can give them the better. The best way of doing that is to show the bidders your feedback. If you have tried cutting and pasting your feedback into your auction listings, then you will know what I mean when I say that it is a huge pain in the butt and takes up huge amounts of time. However I recently started using some new software called FAME. It stands for Feedback Ad Maker for Ebay and what it does is quite simply, it grabs all the positive feedbacks that have been left for you over the last 90 days, and groups them by item description. You then select which feedbacks you want to include in your ad, and press the copy button. It then generates the HTML code that you can paste into your auction ad, which will then create a table containing all your positive feedback. This software is AWESOME, you even have complete control over how your table will look. Learn more about FAME. Customer Service Recomendations Always answer a customer's email. Whether the customer is praising your product or complaining, whether he is offering his input or asking a question, he or she deserves an answer. Particularly on eBay, where feedback really counts! If you fail to answer emails, you may receive such comments as "unresponsive seller" or "ignored my repeated inquiries" in your feedback file. You will also earn yourself a poor reputation and lose respect in the online trading community. My recommendation:
Your time really is money. Also, you should create a classy signature file that inspires confidence in you as a seller and looks professional. Finally, I strongly recommend creating a folder in your email program entitled "pre-written messages" in which you have template messages already created to answer common questions such as:
Customize your pre-written messages to fit your particular product, as you will notice very similar questions and comments from customers as time passes. It is MUCH EASIER to send out a pre-written form email than write a specific answer to each inquiry. However, make sure that it doesn't sound like you are using a form email and make sure to add a personal touch when possible. When considering email customer service, you must balance time, efficiency, and courteousness to maximize your working potential. eBay Tips and Tricks You can relist auctions that have sold! Go to the URL for the ended auction and click on "relist". eBay allows you to relist the item even though it sold, saving you time and effort so that you don't have to copy and paste the title and item description into the form again. This is particularly useful for High Volume Sellers. Use eBay as a vehicle for advertising your products and websites! You can create a banner and link that banner to all of your auctions, gaining thousands of impressions of exposure for your website or products each day. Use eBay's bulk uploading tool if you run more than 10 auctions at a time. With "Turbo Lister", you can upload hundreds of auctions at once, saving you much time and effort. Click on the eBay help files to see how it works and to download the software. Dutch Featured Auctions are your key to success! The way to maximize your profits on eBay is to determine your hottest selling items through a market analysis tool and then list then as Dutch Featured auctions. Using this secret technique, you can make as much as $100,000 per month on eBay, or more! Information is your greatest asset. Read up on online marketing and read EVERY eBay FAQ and help file. Know everything about your venue of sale. Your success on eBay, or with online marketing in general, is directly proportional to your level of knowledge and experience. Sign up for the Auction Essentials Newsletter and we will keep you up to date on the newest tips, tools, and information relating to the auction industry Don't be afraid to try new things on eBay! List new products, try out new categories, and use the proven methods of Trial & Error to find out what works and what doesn't. DO NOT fall into a rut and remain content with a solid income of $1000 - $5000 per week. The profit potential on eBay is tremendous - make it work for you. Offer quick shipping! Your customers want their merchandise quickly and efficiently. Charge reasonable shipping rates and send their items priority mail when possible. Make each customer feel that his order is important to you - because IT IS. This will be your key to positive feedback and satisfied customers. Happy buyers come back for seconds Set up an E-Commerce account. You need to be able to take credit cards and online checks to be a successful eBay seller. Many customers will only pay by credit card and will choose another vendor if you don't offer them that opportunity. Visit PayPal. You have finished the Start Your Own eBay Business Tutorial. What you just read was a fairly detailed outline of how to start your own auction business on eBay. However it is still jsut an outline and doesn not answer every question you have. Some parts of a business cannot be taught, they must be experienced first hand. If you have any questions, comments or kudos, send me an email I would love to hear from you. Click here to return to the Auction Essentials Home Page. To return to the previous page click here. To Return to the begining of this tutorial click here.
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